The Hot Button Report

Canopy’s Hot Button Ranking and Report is the primary fibre sourcing analysis tool for the fashion sector. This includes the CanopyStyle brands, retailers, and designers that are committed to eliminating the use of Ancient and Endangered Forests in viscose and other cellulosic fabrics, and  to giving preference to textiles made from innovative fibres. Many of them set a deadline of end of 2020 for accomplishing this, and we can see that the momentum for change is truly impressive and continuing to build.

Today, more than 320 global brands are looking to source from ‘green shirt’ producers. These same brands have combined annual revenues of over $578 billion US, so this demand is an impressive driver of change. It has catapulted us to seeing more than 50% of the global viscose supply qualify for ‘green shirt’ status, and 72% of suppliers voluntarily undergoing audits to confirm and address any risk of sourcing from Ancient and Endangered Forests.

Within the Hot Button Ranking, a ‘green shirt’ designation is based on the number of buttons allocated (see criteria here), and this ranking signals to the marketplace that these producers have met, or are on course to meeting, the requirements of these brands and retailers who are part of the CanopyStyle initiative. With the 2020 milestone fast approaching, brand leaders are making their intentions clear, with companies such as Inditex announcing that they now exclusively purchase their supply from ‘green shirt’ producers.

The impetus to create new, innovative fibres – or Next Generation Solutions – that utilize alternative fibre to produce new fabrics, is similarly growing. Progress in the Hot Button Ranking is also highlighted in the written profiles of each producer. Here we can see that some producers are making significant effort to forward conservation solutions by engaging in the often-lengthy negotiations processes that lead to legislated protection. In some cases, producers are engaging directly with key decision-makers and stakeholders, such as government officials, resource-extraction companies, and local communities whose lives depend on their forests to survive.

We applaud all entities that are proactively engaged in greening the supply chain, whilst simultaneously helping to protect the world’s Ancient and Endangered Forests, and we anticipate that there will be even more progress to celebrate in the months and year ahead.

We all know how fundamentally important it is to continue and even escalate the rate of positive change. We thank all of our industry partners who are participating in this transformation.

Note: When using the Ranking grid below, hover over the ranking criteria headers (or tap the ? icon on mobile) for more information about each criteria. You may also click the company name for each entry to view the full written profile for that company.