MI Demo (ITOCHU & Metsä Group’s Joint Venture)

Low risk

1. Completion of CanopyStyle Third Party Verification Audits

1.1 Undertaking Annual Audits

1.2 Audits Public and Results Acted On

1.3 Audit Risk Results

2. Contribution to Conservation Legacies

2.1 International Targets

2.2 Public Collaborative Leadership


2.3 Influences Decision Makers


2.4 Legislated Protection


2.5 Extra Respon­sibilities


3. Innovation via New Alternative Fibers

3.1 Partnerships

3.2 R&D Investments

3.3 Scaling to Commercial Products


3.4 Targets & Timelines


3.5 Contributing to Collective Goal


3.6 Aggressively Increasing Commercial Scale


4. Adoption of Robust Forest Sourcing Policy

4.1 Policy Adoption

4.2 Policy Meets All CanopyStyle Criteria

5. Traceability, Transparency, and Sustainable Sourcing

5.1 Using the Dissolving Pulp Classification

5.2 Track & Trace System In-Place


5.3 Public Sharing of Supplier List

5.4 Proactive Sourcing Decisions

6. Leaders in Supply Chain Shifts

6.1 Proactive Sourcing Decisions

6.2 FSC Preference

6.3 Forest Mapper Support

7. Associated with High Risk of Sourcing from Ancient & Endangered Forests and other Controversial Sources

7.1 Risk Is Known and No Action Is Taken


7.2 Initial Action Taken to Address Risk


7.3 Sourcing Risk Has Been Resolved



Buttons 20

Chemical Management

The Producer Is Addressing the Pollution Originated by the Chemical Substances Used During the MMCF Production Process. It Has Joined a Credible Initiative That Advances Solutions on Chemical Management.

The producer is implementing, for all of its sites, pollution control technologies to limit their impact, developing an approach for the recovery of substances used or generated during the production of MMCF.


ZDHC Responsible Fibre Production Guidelines ZDHC Wastewater Guidelines (evaluated in 2020, worth 3 points) ZDHC Air Emissions Guidelines.



0 Points

Risk of sourcing from Ancient and Endangered Forests

MI Demo developed and published a CanopyStyle aligned wood sourcing policy, and conducted and published their first CanopyStyle Audit in 2021. The audit confirms low risk of sourcing from Ancient and Endangered Forests and other controversial sources.

Key Improvements Required

  • Prioritize the integration and sourcing of Next Generation alternative feedstocks into future expansion plans and when considering new suppliers. If additional wood-based fibre is required for manufacturing MMCF, use ForestMapper and other due diligence approaches prior to scaling up production.
  • Maximize usage of Next Generation fibre alternatives in order to meet or exceed the aspirational targets outlined in Canopy 2030 Vision: 50% by 2030.
  • Where natural forest fibres are still required, procure increasingly higher volumes of FSC 100% from sources that have achieved FSC Forest Management certification on the ground.

Areas where the company is showing leadership

  • MI Demo engages in dialogue with Canopy and customer brands.
    The fibre used to produce Kuura lyocell staple fibre has a high level of transparency: the company is able to track its fibre from forest to mill and has conducted a thorough risk assessment using the ForestMapper tool.
    In addition to the innovation that has been done to decrease volumes of wood needed to produce MMCF, the company is involved in partnerships with academic researchers to explore R&D on Next Generation alternative fibres.

Number of viscose, lyocell and dissolving pulp mills + location and production volumes

The MI Demo plant in Finland produces Kuura trademarked lyocell staple fibre. It is an equally owned joint venture between ITOCHU, Japan & Metsä Group, Finland. The mill is managed by the Metsä Group and started MMCF production in 2020, using a high efficiency process that allows standard bleached kraft pulp to be used to produce lyocell staple fibre, thereby improving wood to viscose fiber yields. The current production capacity of the mill is 500 metric tonnes per year and it is expected to be scaled up over time.

The sole supplier of fibre to MI Demo is Metsä Fibre’s pulp mill in Äänekoski, Finland. The pulp mill and the MMCF plant are integrated.